The Roar is one of those sports blogs that usually delivers more than it promises and has only recently begun to be inundated by advertising.
One of my favourite recent posts has been by Geoff Lemon, in the second half of a piece on sporting fakes and frauds.
Melbourne's hosting of the 1956 Olympics is one of the glory stories that Victoria sports chiefs gloat about, so I'm not surprised the story of young Sydney students successfully swapping the Olympic torch for a silver chair leg topped with flaming underwear has been kept quiet for decades.
Likewise, the monumental failure that was the Firepower magic proton pill or whatever it was meant to be wasn't publicised nearly enough, despite the massive amount of investors money the owner poured into sports sponsorship. I remember Crikey blogging heavily about this catastrophe in 2008 but more serious sports reporters and financial journalists should have taken notice when the company's failure led to the Sydney Kings basketball team collapsing.
Apart from that, Lemon's post is an entertaining read, as is much of The Roar's commentary. And seeing as I've had so little time to blog about sport, it's great to see more serious and indepth pieces on Aussie sport in the blogosphere.
Great Racing Gambles and Frauds
Monday, 6 June 2011
Friday, 11 March 2011
Barcelona's right to claim 'best in history' tag, says Murray
For those not in the know about Aussie sports broadcasters, Les Murray is the long-time champion of soccer/football in this country. His insightful comments and ability to break down the game for hardcore fans and newcomers alike has made him one of our favourites.
His new blog post about Barca's claim to being 'best of all time' does show his passion for the current team but as his following history lesson on the past 'best teams' shows, Barcelona does have a decent claim for the title.
Now to the comments section: as always with people commenting on articles like this, there are a mix of fan overload, unverified stats ("FC Barcelona is unique in football history with 65 to 70% possesion (sic) against any football team") and English football supporters who have stumbled onto the wrong site.
Still, the words of praise for Murray amongst all the flag waving proves again the esteem in which he's held.
His new blog post about Barca's claim to being 'best of all time' does show his passion for the current team but as his following history lesson on the past 'best teams' shows, Barcelona does have a decent claim for the title.
Now to the comments section: as always with people commenting on articles like this, there are a mix of fan overload, unverified stats ("FC Barcelona is unique in football history with 65 to 70% possesion (sic) against any football team") and English football supporters who have stumbled onto the wrong site.
Still, the words of praise for Murray amongst all the flag waving proves again the esteem in which he's held.
Thursday, 3 March 2011
Positive signs that NBA UK isn't just a Euro marketing tool
So after a few years living in London and occasionally complaining about the poor treatment of UK basketballers, I return home to Australia only to hear that the New Jersey Nets and Toronto Raptors are playing the first regular season game in Britain.
And by the sounds of it, the fans and complete strangers to the game are all going crazy for it. Photo and comments on NBA UK's Facebook page attest to that.
Still, the Nets and the Raptors? When Heat play Lakers or Celtics play the Bulls, then we can get really excited. I know the NBA has domestic ticket sales in mind versus the huge cost of flying the entire showcase to the UK but if they really want the European fanbase to build, bringing in big-ticket teams is the only way to go.
Just look at some of the votes cast on Fan Night. Last time I checked, Wolves v Bucks received only 2% of the votes from fans as their favourite lineup of the night. But those two teams are more likely to play in a London showdown than the league leaders.
And by the sounds of it, the fans and complete strangers to the game are all going crazy for it. Photo and comments on NBA UK's Facebook page attest to that.
Still, the Nets and the Raptors? When Heat play Lakers or Celtics play the Bulls, then we can get really excited. I know the NBA has domestic ticket sales in mind versus the huge cost of flying the entire showcase to the UK but if they really want the European fanbase to build, bringing in big-ticket teams is the only way to go.
Just look at some of the votes cast on Fan Night. Last time I checked, Wolves v Bucks received only 2% of the votes from fans as their favourite lineup of the night. But those two teams are more likely to play in a London showdown than the league leaders.
Wednesday, 16 February 2011
So many sports stories, so little time etc.
It's funny that now I've moved further into sports marketing and sponsorship than in the last two years, I've had less time and inclination to write about it.
Partly because some of the stories I could have written about here could have got me fired but mainly due to the limited time I can give over to blogging, with the move back to Australia, settling in, finding work, moving house and all the rest.
Some amazing stories outside my current job are the current hot trend of verbally bashing AFL footballers, with non-sporting types deriding footballers as role models and those in the know supportive of their positive influence on kids.
Then on the US side are the challenges faced by college and pro athletes when using Twitter, as explored extensively in this article.
I attended a forum on sport and social media run the excellent Digital Sport Australia last night and athletes' Twitter tendencies was one of the topics. There was general agreement that athletes should tweet for themselves (rather than designate a publicity-hungry family member or staffer to do it for them) and they should be genuine and honest without using it to overly plug or attack sponsors. Pretty simple really but it seems beyond the ability of some players and celebrity sports stars to do that.
The Digisport people put on a top event so follow the hashtag #dssau for details on upcoming events and sports stories of interest.
Partly because some of the stories I could have written about here could have got me fired but mainly due to the limited time I can give over to blogging, with the move back to Australia, settling in, finding work, moving house and all the rest.
Some amazing stories outside my current job are the current hot trend of verbally bashing AFL footballers, with non-sporting types deriding footballers as role models and those in the know supportive of their positive influence on kids.
Then on the US side are the challenges faced by college and pro athletes when using Twitter, as explored extensively in this article.
I attended a forum on sport and social media run the excellent Digital Sport Australia last night and athletes' Twitter tendencies was one of the topics. There was general agreement that athletes should tweet for themselves (rather than designate a publicity-hungry family member or staffer to do it for them) and they should be genuine and honest without using it to overly plug or attack sponsors. Pretty simple really but it seems beyond the ability of some players and celebrity sports stars to do that.
The Digisport people put on a top event so follow the hashtag #dssau for details on upcoming events and sports stories of interest.
Labels:
marketing,
sponsorship,
sports PR,
USA,
work
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