Beyond Sport Summit: second session

Livestrong CEO Doug Ullman dealt with cancer as an aspiring soccer star and started a support and awareness program for athletes. Lance Armstrong spoke through a video message on the spread of Livestrong, 'takes a time like you guys to bring these issues to light'.'on behalf of the millions of cancer sufferers around the world, thank you for your passion'. Doug said it was a massive challenge to get media to talk about the cancer problem worldwide, not just Lance's achievement.

He mentioned Livestrong Global Cancer Summit in Dublin in August where they will discuss problems and solutions with the goal of committing 6 billion dollars globally.

Dame Kelly Holmes praised Sue Campbell and Youth Sport Trust for their work with school children.

The concept that businesses are not charities cropped up constantly from corporate partners and Gib Bulloch from Accenture said every partnership needed a solid business case to be successful.

Sir Keith Mills from London 2012 made good point that Olympic bid winners had to follow through on bid promises. Some of the international will involve 20 countries and develop sport in developing world. He said Olympic sponsors needed help to see the Olympis could do so much more for the world than just provide 3 to 4 weeks of action. Keith said he will get unis next year to do long-term benefit study on Olympics and claims this hasn't been done before. IOC representative Christophe Dubi said a report will be compiled with 170 indicators to show the benefits from the Games.