Tuesday, 7 July 2009

Beyond Sport Summit

I'm heading along to day 3 of the Beyond Sport Summit for what should be some fascinating insights into how sporting greats, administrators and charity groups are using sport as a means for change across the globe.
The panellists and key speakers include international sporting names such as multi-Olympic medallists Michael Johnson and Ian Thorpe, business and charity heads such as Richard Branson (Virgin), Doug Ulman (Lance Armstrong Foundation) and Lord Puttnam (UNICEF UK) and Beyond Sport Ambassador and former British Prime Minister Tony Blair.
It's always slightly unnerving to hear present and former athletes, who are on multi-million pound/dollar salaries and endorsement deals, talking about giving something back to the sport or their community but the names I recognise in this lineup have already made big contributions through their charities.
Live updates from the conference are on the website.

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